“I've spent 20 years inside the bid process. I know what doesn't work - and exactly what does.”
MACS Bid Studio was founded by Dani McInally, a bid management specialist with over 20 years of experience working inside architecture and design firms - from boutique studios to large global practices.
Across those 20 years, the same problems appeared in every firm, regardless of size: no consistent process, scattered content, principals drowning in proposal production, and coordinators who left before anything was properly documented.
What also appeared, in the firms that were getting it right, was a clear pattern: when the bid process is properly designed and consistently run, win rates improve, principals' time is freed up, and the firm stops losing work it should be winning.
MACS Bid Studio packages that pattern into a system any firm can use - supported by AI tools that make the production work faster and more consistent than was possible even a few years ago.
We’re based in Newcastle and work with architecture and design firms across Australia. We know the local market, the local portals, and the local competitors. That context matters.
